1.30pm - 2.30pm | Smithfield Square Green

Television, radio, magazines, newspapers and internet - aka 'The Media'.  It is an industry that has unparalleled influence over societies and whether state owned or independent, its primary objective is to maximise public engagement for sales and/or premium advertising.  It is no wonder then that Irish magazine's do not feature women of colour on their front covers, as according to reports "women of colour do not sell magazines".  


Doesn't this sound just a little bit irresponsible?  We at Bluefire think it does - a lot - so we are inviting a panel of young media professionals to explore this inequality across our media platforms and its misrepresentation of Irish society. We will discuss the impact that this message is giving to young people and the media's reluctance to move with the times.  We will also discuss where progress is being made and what we can do to accelerate this. 

This talk welcomes all who are invested in racial and gender equality in Ireland.  Please join us for a lively discussion with audience questions.




Shubhangi Karmakar

Shubhangi is a Postgraduate Medical Researcher and Medical Student in Trinity. She is also a freelance contributor to Irish Tatler and IMAGE Publications, and an internationally profiled and collected philanthropic goldsmith and fine artist.

She believes in creating accountable, compassionate communities rather than ‘calling out’, and consults for charities, businesses, broadcasters and consumer publications to help them become more inclusive of everyday ethnic minority, LGBTQ+ and disabled perspectives in Ireland and internationally.

Currently, she is starting a contributorship as a multilingual translator and news contributor for the global virtual newsroom Happs News, alongside her work in fashion, lifestyle, business and STEM journalism and academia.

Aine Mulloy

Named as a Forbes Top 100 EU Female Founders to follow, Áine Mulloy is the co-founder and  Director, of GirlCrew, an international social network for women. An advocate for inclusion, and entrepreneurship, in 2018 she delivered a TEDx talk on “Representation” and the need to build a more inclusive society.

Áine has a keen interest in social issues and has won a 30 Under 30 award for Community Activism. With a background in the humanities, she has spoken widely on societal change, the tech landscape, and brand building. At present, she is an adviser and mentor to a number of startups.

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Barbara George

Barbara George is a journalism graduate and broadcaster who has worked for some of The Top Media Giants in The UK and Ireland ranging from RTÉ, Virgin Media Ireland, The Irish Sun, Talk Radio and The Press Association.

She won RTÉ’s New Voices at the SMEDIAS back in 2014. The award focused on finding fresh, new, young broadcasting talent that represents the diversity of contemporary Irish life. This then led her to co-present on RTÉ2 Young People’s Programme Elev8. She was also named Ireland’s Top Upcoming Journalist in 2015 by Media HQ. And was listed along one of the Journalists you should know outside of London, by Journo Resources this month.

Having appeared on Republic of Telly, #Trending, Electric Picnic and worked on The X-Factor UK, Barbara also has a strong interest in civic engagement. This has lead her to work with Concern Worldwide as a volunteer adjudicator. As she brings awareness to these issues in secondary schools.

Julianne Longo

Julianne Longo is a Brazilian journalist and PR Analyst. She has been working with journalism, PR routines and social media for 10 years, supporting companies such as Qualcomm, Kumon, CASACOR, Wurth and several business segments. In 2015, she moved to Ireland to study her Masters in Journalism and PR and wrote a dissertation about the impacts of Social Media and Online Platforms on PR Practices, comparing the development of the subject in the Irish and Brazilian Market.

Working in the Irish media since 2016, with Dublin City FM, she is the programme director and presenter of the cultural show "The Brazilian Coffee Time". The Brazilian Coffee Time is a weekly show that focuses on the Brazilian community living in Dublin. The goal is to show Irish and people from different countries all about Brazil. The show is directed and presented by Julianne and is live every Monday at 1:30pm, only at 103.2 Dublin City FM.

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Yasmin O'Connor

Yasmin O'Connor is an Irish stay at home mother of her four children ages 12 down to 3, living in Dublin. She is blogging 8 years now at after leaving work as a beauty therapist to be at home with her children.

On her blog and social media, she writes about beauty, parenting and lifestyle topics for mothers and women alike. She is passionate about feminism, maternal mental health and speaking out against sexual assault & victim shaming.

Recently she set up a campaign and petition titled 'Representation Matters Ireland' to show the stark lack of people of colour on Irish magazine covers in particular and asking Irish media to make a more conscious effort to include more people of colour, different abilities and body types.


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